
Mill Talk: Levi’s®: The Youngest Oldest Brand in the World
Mill Talk: Levi’s®: The Youngest Oldest Brand in the World
presented by Tracey Panek, Historian & Director of Archives, Levi Strauss & Co.
FREE to the public, REGISTRATION REQUIRED
Join the Charles River Museum of Industry & Innovation for a captivating Mill Talk on the history of Levi Strauss & Co., the invention of the modern blue jean, or riveted denim pant, and how a historic American brand continues to stay relevant today. Tracey Panek, Historian and Director of Archives at Levi Strauss & Co., will explore how this American brand, founded by an immigrant during the California Gold Rush, revolutionized fashion and became a global icon.
This talk is especially fitting at the Charles River Museum, the site of Francis Cabot Lowell’s first cotton textile mill, where America’s industrial revolution transformed fabric production and laid the foundation for the mass manufacturing of textiles—including the denim used to create the first Levi’s® blue jeans. Discover how industrial ingenuity, and a patented innovation, shaped what we wear today and helped define American culture.
Speaker Bio: Tracey Panek is the Historian for Levi Strauss & Co. and Director of Archives at the company’s world headquarters in San Francisco. She manages the day-to-day workings of the Levi Strauss & Co. Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and unusual Levi’s® items to add to the Archives.
Tracey is a contributor to Unzipped, the company’s blog, writing about company history, vintage Levi’s® garments, and behind-the-scenes work in the Archives. She narrates the video series From the Levi’s® Archives on YouTube and From the Levi’s® Archives on TikTok. Tracey is the media spokesperson for Levi Strauss & Co. heritage.
Mill Talks at the Charles River Museum of Industry and Innovation are free and open to the public and are made possible by the generous support of the Lowell Institute.